Market Insights 2019 – Breakfast Keeps On Growing

2:15 pm

Breakfast has become big business over the last few years. From grab-and-go to 'experience' dining, consumers have changed the way they eat.

And the rise of breakfast as a profitable offering shows no signs of slowing down.

Figures show frequency of breakfast dining increased by 7% from March 2018 to 2.7 occasions per month, the fastest growing meal of the day.

Food-to-go currently represents 44% of the breakfast market, with further growth predicted.

But why? 

Well, we simply don't eat at set times like we used to. From flexi-time to busier roads, workers find themselves leaving the house earlier than ever before.

Gone are the days of reading the newspaper with a bowl of cereal! This has seen grab-and-go become an attractive option to time-restricted consumers.

So what can you do?

The Full English is a staple of Breakfast Britain, reportedly 19% of all breakfast meals sold. But that's in decline to previous years.

Vegan (41%), healthy eating (35%) and food delivery (33%) are the key trends driving the eating out market. Therefore you need to seriously consider your menu, making sure to capture each segment of the market.

Find out how to create the perfect breakfast menu 


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