With summer upon us, people are making the most of outdoor spaces and whatever sunshine they can grab. Festival season is in full swing and an explosion of open-air events are under way, meaning many Nisbets customers are boosting their businesses by providing the drinks at Britain’s bevy of outdoor occasions. Unfortunately, however, keeping punters' thirst at bay during outdoor gatherings requires particular expertise. So, how can you effectively market and sell drinks at outdoor events?
Summer brings us lighter evenings, beer gardens, barbecues...ice cream! While we undoubtedly enjoy ice cream all year round, the heat gives us the perfect excuse to indulge in our favourite frozen fancies.