Display Refrigeration,
food presentation,
Polar,
refrigeration
Merchandising with Polar Display Refrigeration
8:40 am
Now with
summer in full swing days out, trips, holidays and festivals throughout the country are at
their peak. With the growing number of visitors comes an opportunity to capitalise on customer
needs for quick and convenient food purchases, especially of fresh and pre-packaged
meals as well as canned and bottled drinks. For advice on the best way to
present your stock and the value of counter display equipment we spoke to Polar
brand manager Steven Harris for his advice on display refrigeration and how
best to profit from the customer trade.
Things to Consider
When asked what the key things to consider were when selecting a new display fridge for your business, Steve remarked “an attractive display which catches the eye is essential to increase impulse purchases. As well as having the right look, front of house counters and food display units should maintain both food and drink at the optimum storage temperature, whilst still allowing easy access for members of staff or customers.” Steve’s comment on efficiency and maintaining stock cannot be emphasised enough, there’s no good in attracting a customer and then disappointing them with a warm juice or sandwich. To prevent any chance of lost sales Steve advises that “counters and display equipment should be cleaned inside and outside regularly to keep it working at its optimum level.”
The mid-year months are prime time for food outlets to sell their best stock, and the best way to do so is through an eye-catching display. “With customers often short on time and looking for quick grab and go options it’s more important than ever for outlets to ensure they select the best range of food display units available to attract customers, and ultimately increase sales.”
The Right Display for Your Business
The size of your business, its location and the type of food you offer
all hold great bearing over the type of display chiller you want to use: “for front of house refrigeration the (Polar) range
includes everything from Countertop Chilled Display Cabinets and Refrigerated Merchandisers
through to Floor-standing Display Fridges and Multideck Cabinets, so there is
an option to suit all requirements.”
Finding the best display unit – one that can effectively merchandise
your stock whilst running efficiently and at an economic rate – is the hardest
thing when considering a new purchase and is pivotal to increasing those
impulse purchases and maximising profits.
Polar Chilled Food Display 100Ltr (CC611)
“The display unit offers an elegant solution for displaying fresh items
such as cakes, pastries and sandwiches, and comes complete with a curved front
to help maximise merchandising potential and encourage impulse purchases. The attractive black frame of the unit will fit most
styles of establishment and boasts a 100 litre capacity, so operators can be
confident that the Polar Chilled Food Display will keep menu choices fresh
throughout the day.”
We are reminded that
as well as visual appeal, functionality and performance are equally applicable
when operating with such machines.
“The adjustable
shelves give operators greater flexibility to display their merchandise and the
sliding doors allow for quick and easy access to and replenishment of items;
which is essential particularly during busy periods. With digital controls that
allow for easy set up and precise use, the unit also includes a manual
defrost function that makes cleaning and maintenance even easier.”
Polar Multideck Display Fridge 220Ltr (CD239)
“With a stylish, open front, the
Polar Multideck Display Fridge is perfect for customers looking to make quick
grab and go purchases whilst also allowing for easy replenishing of products
throughout the day, helping to save time during busy periods. The attractive tall
glass-sided display fridge also features LED lighting to ensure food is viewed
in the most appealing way to customers.”
As a slimmer model Steve explains the practical aspects of this machine and
how they can be key to getting the best out of your investment “with three shelves, as well as space for chilled goods
on the lower floor; the Polar Multideck Display Fridge boasts a high storage
capacity whilst only taking up a small amount of floor space; making it ideal
for those with less front of house space. An additional feature is the integral pull-down blind which means that the
unit doesn’t need to use as much energy when not in use (overnight for
example).”
For a comprehensive
look at the wide selection of chilled display units available, see Polar’s
whole range offered at Nisbets complete with demonstration videos to display their many benefits.
0 comments