Breakfast has become big business over the last few years. From grab-and-go to 'experience' dining, consumers have changed the way they eat.
And the rise of breakfast as a profitable offering shows no signs of slowing down.
Figures show frequency of breakfast dining increased by 7% from March 2018 to 2.7 occasions per month, the fastest growing meal of the day.
Food-to-go currently represents 44% of the breakfast market, with further growth predicted.
But why?
Well, we simply don't eat at set times like we used to. From flexi-time to busier roads, workers find themselves leaving the house earlier than ever before.
Gone are the days of reading the newspaper with a bowl of cereal! This has seen grab-and-go become an attractive option to time-restricted consumers.
So what can you do?
The Full English is a staple of Breakfast Britain, reportedly 19% of all breakfast meals sold. But that's in decline to previous years.Vegan (41%), healthy eating (35%) and food delivery (33%) are the key trends driving the eating out market. Therefore you need to seriously consider your menu, making sure to capture each segment of the market.
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