Breakfast,
cafes,
hotels,
restaurants
Are You a Café or Restaurant Serving Breakfast? You Need to Read This
3:47 pm
Ever heard of probiotics?
The term’s been around for more than a century now, and over the years it’s
been steadily rising in popularity.
If you serve breakfast in
your establishment, adding probiotic foods to your menu is a great opportunity
to capitalise on the trend.
What are probiotics?
Known as ‘good’ or
‘friendly’ bacteria, probiotics are living organisms found in certain fermented
foods that live in our gut to aid digestion and lower the risk of illnesses.
Dairy foods like yoghurt,
kefir and labneh are very popular probiotic foods, while vegetable dishes like
sauerkraut and kimchi are also high up on the list.
Why now for probiotics?
According to a report
by Transparency Market Research, the global probiotic market is “expected
to reach a valuation of $96 billion by 2020”, with big brands like General
Mills and Peet’s Coffee investing in probiotic startup brands.
Why for breakfast?
There’s a breakfast revolution happening, with Brits spending over £76m a day dining out for breakfast.
Interestingly, this market is made up of young people spending more on healthier breakfasts than the generations
before them, which suggests an opportunity to make money on the trend.
How to capitalise on probiotics
If you’re a hotel, café, or restaurant serving breakfast,
you can really profit from adding probiotics to your menu! Keep reading for our
tips and tricks on everything probiotic.
Menus
With businesses and customers investing time and money into probiotics,
people will start looking out for it on menus. So, the key here is to make your
probiotics stand out.
Dedicate and entitle a section on your menu to probiotics,
or label them as probiotics like you would gluten free products. Give the
section some snappy and informative lines about the health benefits of
probiotics and your customers will feel more inclined to branch out.
Marketing your menu is also something to think about –
whether it’s a limited time offer, media campaign, or even a simple blackboard
outside your venue.
Find out more about creating a breakfast menu here.
Meals and recipes
Yogurt and kefir are the two main probiotic foods, and there
are tons of amazing recipes for them using ingredients you probably already
have in your kitchen. Kefir pancakes, yogurt smoothie bowls, cream pie oats –
these are just a few of the great probiotic recipes that suit breakfast
perfectly. And a lot of these dishes, like the smoothie bowls, can be premade
to help speed up service during peak hours.
There are lots of great dishes outside of yoghurt and kefir,
too. How about kimchi omelettes or herbed
labneh tartines? Offering different probiotic choices allows you to target
different tastes and ensure sales by finding something for everyone. There are
loads of great probiotic recipes out there for you to get creative with.
Many probiotic options invite a decent mark-up on the
ingredients, too. Fruits, yoghurt and oats are all inexpensive items that can
be marked-up considerably.
Serving and storing
When you’ve got your menu sorted, you might want to give
some thought to the way you’ll serve and store your new probiotic dishes.
Certain items of rustic crockery and glassware will emphasise healthy options, and, as research has
suggested, what we serve our food on can even enhance the taste.
Storing probiotic foods is also extremely important, as it’s
important to preserve the ‘good’ probiotic bacteria and keep the ‘bad’ stuff
out. Preserve jars, with their airtight
seals, are great for keeping food fresh – and they’re even perfect for serving
in too.
The weekend is
when you can really roll out the red carpet for your breakfast, as this is when
customers actively make the choice to go out to eat. Cater for this with
bigger, brunch-style dishes like smoked tempeh or natto.
Hardware
You’ll also want to give some thought to your appliances if
you’ll be making smoothies and pancakes. A top-quality blender is a must for
mixing multiple ingredients in quick time. If you’re operating in a front of
house environment, many of these blenders feature noise guards to allow them to operate quietly, not
disturbing guests and sustaining a relaxed breakfast atmosphere.
As mentioned before, smoothies and yoghurts can be made
beforehand and stored overnight to save time in the morning. But do you have
enough space in your fridges?
A commercial fridge is considered one of the most important
appliances in a professional kitchen. You don’t need to be told that without
them you’ll be running major risks with food hygiene legislation. Investing in new
refrigeration equipment is often a wise move anyway – but it could be the
difference here between a successful probiotics venture and a failed one. In
this case, a display fridge
showcasing all of your charming and colourful probiotics could be very enticing
to your customers.
Don't miss out
It’s been a long time coming – but experts are now
predicting that probiotic foods will finally hit their big trend on the market.
So, adding probiotics to your menu is sure to be noticed by your guests. And
once word gets out, people will be queuing up for their healthy probiotic
breakfasts.
Make sure you’ve got your menu sorted, along with any
equipment you might need, and you’ll see for yourself just how much probiotics
are worth.
"Whether enjoying a traditional classic in my favourite
gastropub, or savouring the salivating tastes of a summertime cocktail, there’s
nothing I like better than discovering new food and drink."
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