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Customer Loyalty Schemes: Should You Start Rewarding Your Customers?

10:19 am

customers in restaurant

Business loyalty card schemes have seemingly been around forever. Near enough every franchise chain you have heard of will have some sort of customer loyalty scheme in place to attract repeat custom and brand loyalty.

A stack of loyalty cards placed next to the till in a simple card holder is all it takes to catch someone’s eye. However, such conventional methods are starting to be replaced by apps for mobile phones and tablets, ever increasing their convenience for customers. Perhaps if you’re going to invest, stepping straight into the digital world is the best course of action.

Building Your Own Customer Database with Customer Loyalty Schemes

Loyalty schemes also offer the potential of helping you to build a database of customers. You can then use this database for direct marketing such as email, sending them personalised offers to further your potential chance of gaining repeat custom.
However, is it right for the independent coffee house or café? Could your independent restaurant find a way of rewarding customers with a scheme for repeat business?
Our industry expert writer Jackie Mitchell outlines some of the options available to you in her more in-depth article on customer loyalty schemes.

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