With spending on Halloween in 2014 at an all time high, expectations for 2015 are set to break records across the globe. Ensuring you’re prepared for the spooky weekend is easy and will help you to draw in ghouls, ghosts, witches and monsters of all shapes and sizes!
A study carried out last year by Fortune revealed that Americans spent over $7.4bn on spooky goodies in 2014, from costumes and candy to decorations. Yep, you read it right. That figure is larger than the GDP of some European countries.
Comparatively, spending in the UK was a mere fraction of that in the US, at around £240m but is set to increase this year to a hair-raising £400m, making it Britain’s third most celebrated holiday of the year, behind Christmas and Easter. But what does this mean for your business?
This boom in custom may be a brief bump in the night, but it’s an opportunity you can’t afford to miss. Adding new offers to your menu, offering discounts for parties or planning a themed night are great ways to draw in the Halloween crowds and help you to maximise your profits.
Drinks Ideas for Bars and Restaurants this HalloweenTry out this fiendish concoction to get your guests howling with joy:
Dracula's Blood Cocktail
- 2ltrs cherry juice
- 300ml peach schnapps
- 200ml Vodka
- Peel from 3 oranges, pared with a vegetable peeler
- 3 cinnamon sticks
- 10 cloves
- 6 slices ginger
- Dracula's fangs sweets (available from sweet shops), to serve, optional
1. Pour the cherry juice, orange peel, cinnamon sticks, cloves and ginger into a large saucepan and let simmer for 5 minutes. Turn off the heat and leave to cool.
2. Pour the saucepan contents into a jug when ready to serve. Add the vodka and schnapps into the jug.
3. Serve in Margarita glasses and decorate with vampire fang sweets.
If you're looking for something non-alcoholic for a cafe or kids party, try experimenting with Halloween themed treats! From skeleton biscuits to zombie fingers made from dark chocolate, peanut butter and porridge oats, your imagination is the only limit when it comes to offering something unique and exciting for customers of all ages. Pumpkins are an obvious favourite and are a great way to offer fun and healthy snacks – from roasted shells that make the perfect bowls for witches’ soup to delicious pumpkin spiced lattés – and are a quick and easy way to bring in the cash. Find out how to maximise your pumpkin profits with this handy guide.
Got any scary recipes of your own? Post them below and let us know! And don’t forget, every order over £50 comes with FREE next day delivery, so hop on your broomstick and head over to get stocked up for Hallows Eve!